Instagram's algorithm favors posts that get a lot of likes and comments, but it also factors in the amount of time it takes a post to get those likes and comments. Nevertheless, there are no strict guidelines regarding the hours of the day, when it is best to post new content to Instagram on these days, but the time frame between 15:00 and 16:00 should be avoided during the working days of the week. Thursdays, on the other hand, are the most popular day for posting content on Instagram, which suggests that your posts will have a better reach if you share them during the peak hours on this day of the week. Despite the fact that social media researchers often come up with conflicting reports regarding the best time to share a post on Instagram, most of them agree that Mondays and Thursdays are the best days to post new content on Instagram.įurthermore, several research studies suggest that Mondays are the most effective and that posts shared on this day of the week create better engagement and have better conversion rates. There is no recipe for success, but following certain guidelines can be useful if you want to extend the reach of your posts on Instagram.
Generally speaking early mornings, lunch hours and evenings between 19:00 and 21:00 are the best times for posting on Instagram, but each year the best time for posting on Instagram changes. The rule of thumb says that the best time to share a post on Instagram is when the majority of your followers is enjoying their free time because that is when they are most likely to use this social media platform. In order to increase the visibility of your posts on Instagram, you should strive to find the best time for sharing a post. The content you share on your Instagram account won't get a lot of likes if nobody sees it.
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